My Books
Books
– I swear there isn’t a single reference that can cover all of marketing; it would need to be 3000 pages
– With 321 elements covered in marketing management, it’s very natural for people to feel lost in the methodology and steps
– If you spend each week with a book written in everyday language from your daily life, after 9 weeks you’ll become a marketing consultant theoretically and practically… with only implementation remaining
This isn’t my style, boss 
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1. SWOT Analysis - 2. Strategic Marketing 1
- 3. Strategic Marketing 2
- 4. Tactical Marketing 1
- 5. Tactical Marketing 2
- 6. Marketing Psychology 1
- 7. Marketing Psychology 2
- 8. The Four Directions of Business Development
- 9. Commercial Franchising
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10. The Art of Psychological Selling
I swear to God, I’m not a personal development coach, I supervise PhD dissertations in marketing… I’m a respectable professional
And I hesitated for a very long time before writing this series
But what resolved my hesitation and encouraged me -you won’t believe it- was the statistics from the Marriage Officials Association about divorce rates!!! One case every 4 minutes!!
And what’s the connection with personal skills development??
Look, we spent 16 years in education studying –or should I say cramming– theoretical content that became outdated years ago; I bet none of us remembers any of it.
But we never learned important things for success in our daily lives and work like…
Like the topics in this package.
While reading one book might take two hours… mastering and applying these great skills will take us years.
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1. Human Personality Types - 2. Speaking and Persuasion Skills
- 3. The Chameleon Leader
- 4. 4 Steps to Problem Solving
- 5. Train the Trainer 2
- 6. The Magic of Body Language
- 7. Handling Objections
- 8. How the Great Negotiate
- 9. Conflict Management
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10. Working from Home
I lecture at many universities to MBA and PhD students, and they always tell me: we used to hate marketing!!
They’re right: dry style.. boring theoretical definitions.. examples from Western countries about products we’ve never heard of.
Everyone needs to understand marketing.. whether a student or company owner.. and know its role in the history of nations, the outbreak of wars, and even serving countries
But not everyone has the patience to attend 120 hours where we explain marketing
So the solution was:
to provide easy-to-digest marketing meals,
in the form of stories that even children can learn,
each story discussing a modern and very important marketing principle,
learning how to apply this principle to our work and companies.
The package consists of:
– 9 parts of stories.. each part of “Marketing Stories” will explain major issues in marketing management and planning.. and we’ll explain each element with a story
– We also presented the first marketing detective novel “Marketing Castle”.. to simplify marketing sciences and psychology in a novel format that everyone loves
And now, let the story begin
- 1. Marketing Stories 1
- 2. Marketing Stories 2
- 3. Marketing Stories 3
- 4. Marketing Stories 4
- 5. Marketing Stories 5
- 6. Marketing Stories 6
- 7. Marketing Stories 7
- 8. Marketing Stories 8
- 9. Marketing Stories 9
- 10. Marketing Castle Novel
About Customer Reviews of the Books
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