Research by Dr. Mostafa Nawareg
Working papers, reports and software published with a DOI, turning the frameworks he developed in his books and consulting work into citable sources. Every work is published on Zenodo and registered on ORCID, Academia and Wikidata.
To read the frameworks as applied articles, see the applied frameworks index, the client case studies and the professional background.
From Books to the Field: An Index of 69 Applied Frameworks in Marketing, Sales and Management
The 22-Gate Framework: A Structured Pre-SWOT Diagnostic for Company Analysis
The Ruler Theory of Selling: The RULER Protocol for Winning Customers Satisfied with a Competitor
The RPOS Model: Allocating Accounts and Sales Calls in B2B Field Sales
The PPP Framework for Safe Launch Pricing: Premium, Promotion, Penetration
The 5C Framework: Adapting Marketing Strategy Across Arab Markets
The CAPS Framework for Diagnosing Sales Underperformance: When Is Training the Answer?
The Pure and Transformed Personality Model: Cumulative Personality Transformation and Remaining Precipitates
The FIRST Framework for Choosing a Venture's First Product: Eleven Steps to Reduce Start-up Risk
Do Not Attack the Leader's Strength: How Challengers Win by Changing the Decision Rule
Pharmaceutical Marketing in Arab Markets: Eleven Case Studies and a Six-Power Diagnostic Framework
Safe Pricing Framework (PPP)
Arabic Marketing Glossary: 375 English–Arabic Terms with Definitions and Arab-Market Examples
Marketing Case Studies in Arab Markets (36 cases, 4 sectors)
The canonical record of each work is its Zenodo record via the DOI.
Evidence & Proof
Expertise Is Not Measured in Words — but in Published Evidence
Case studies with documented results, reviews on independent platforms, and an international presence across 22 countries.