Books by
Dr. Mostafa Nawareg
Marketing Consultant • Corporate Trainer • Author of 40 Books
A growing library of practical books on strategic marketing, Arab consumer behavior, pricing, positioning, personality psychology, and business growth — built on 24 years of field experience across 22 countries.
About Dr. Mostafa Nawareg
Dr. Mostafa Nawareg is an international marketing consultant, corporate trainer, and author with over 24 years of hands-on experience spanning 22 countries and 41 industries.
He serves as a Senior Regional Corporate Trainer for institutions including the Arab Academy for Science & Technology, the Egyptian Banking Institute, Coca-Cola Egypt, Samsung Iraq, and Atlas Sudan. His consulting portfolio includes E3mel Business Holding, Ellaithy Auto Group, Coolex Qatar, Newton Kuwait, and Pulse Group for shipping.
As a DBA and MBA lecturer, he teaches doctoral and master's students at Bloom, YCC, AUB Business, the National Research Center, and Egypt-Sham Al-Royal. His work bridges rigorous academic frameworks with practical market realities — most extensively documented in the Arab and Middle Eastern contexts.
His English book series Escaping; the Modern Marketing Mindset distills this experience into four focused volumes covering segmentation, targeting, positioning, and pricing strategy — each grounded in real case studies from Middle Eastern markets.
"Strategic marketing is not about spending more — it is about seeing what no competitor has noticed yet, then building your entire message around that blind spot."— Dr. Mostafa Nawareg, Escaping Price Wars
Escaping; the Modern Marketing Mindset
Market Segmentation, Targeting & Positioning
A four-book marketing series designed to help business owners, marketers, entrepreneurs, and students master strategic marketing decisions through practical frameworks and real-world case studies. Each volume tackles one critical strategic decision — pricing, segmentation, targeting, or positioning — and shows how escaping conventional thinking creates uncontested market space.
Part 1 / 4 · Escaping; the MMM
Escaping Price Wars
Create New Markets Instead
Competitors can offer similar products at similar prices — and companies face a fork in the road: invest billions in product development like Tesla or Apple, or redirect attention to customers no competitor has noticed. This book introduces the world of strategic marketing built on creative observation rather than brute spending. Discover how to find overlooked segments, craft precise messages, and build market positions that no competitor can reach.
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Part 2 / 4 · Escaping; the MMM
Marketing to Arab Minds
200+ Advertising Campaigns Showing How Arabs Think
Based on more than 200 advertising campaigns and case studies, this book explores the geographic, demographic, psychographic, and behavioral segmentation methods used by global and regional brands operating across Arab markets. Understand how lifestyle, culture, religion, and identity shape purchasing decisions — and how to build marketing messages that genuinely resonate.
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Part 3 / 4 · Escaping; the MMM
Escaping the Over-Targeting Trap
Create Seasonal Segments Instead
A practical guide to target market selection, market coverage strategies, segment evaluation, and strategic resource allocation. Most businesses over-target — chasing too many segments with too few resources. This volume introduces the MSADD Framework and PEST Analysis tools to help marketers select the right markets, evaluate segment attractiveness, and deploy resources where they create sustainable return.
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Part 4 / 4 · Escaping; the MMM
The Secret of Slogans That Sell
Escaping Poem-Like Slogans, Build Positioning-Based Ones Instead
Learn how positioning, value propositions, and slogan development influence customer perception and purchasing decisions. Most slogans sound poetic but communicate nothing — this book shows how to build a positioning statement that earns market space, then translate it into messaging that customers actually remember and act on.
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Additional Books by Dr. Mostafa Nawareg
Strategic Marketing · 212 Case Studies
Strategic Marketing
Practical strategic marketing concepts through 212 real-life case studies from Middle Eastern markets. Focuses on competitive positioning, market segmentation, customer targeting, and discovering profitable opportunities beyond traditional competition. Rather than competing head-to-head with rivals, readers learn how to identify underserved segments and build sustainable competitive advantages.
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Personal Development Package
4 Human Personalities: Who Are You?
Explores personality differences, behavioral patterns, emotional triggers, communication styles, and self-awareness. Helps readers understand themselves and others more effectively in personal relationships, leadership situations, teamwork, sales interactions, and everyday communication. Combines behavioral observation with practical examples to improve interpersonal effectiveness and social intelligence.
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Where to Find Dr. Mostafa Nawareg's Books
Dr. Nawareg's works are available across major publishing platforms, digital stores, and library catalogs worldwide. Choose the platform nearest to you to read, listen, purchase, or review the bibliographic record.
Amazon
Browse the author page and available editions on the global Amazon store.
Kobo
Browse the eBook editions available on the global Kobo platform.
Google Play Books
A digital library featuring Arabic and English titles by the author.
Mofibo × Storytel
Author pages featuring Dr. Nawareg's audiobook and digital titles on Mofibo (Denmark) and Storytel across multiple Arab markets.
Jarir Reader
Browse the digital books available on the Jarir Reader platform.
Rufoof
A page gathering the author's Arabic works and editions on the Rufoof platform.
Samawy
Browse the author's books and profile on the Samawy platform.
Ard El Kotob
An Arabic platform listing records and titles from the author's works.
Audiobooks
Listen to the author's works in audio format across leading audiobook platforms.
English Books
The author's English-language works — including Marketing to Arab Minds — across global stores and catalogs.
Goodreads
Discover the author's books, reader ratings, and related reading lists.
Noor Book
Listing and review pages tied to titles from the author's works.
Halifax Public Libraries
The government public library network of Halifax, Nova Scotia, Canada. The author's works are part of its collection through OverDrive digital lending and the BiblioCommons catalog — recognition by a Canadian public institution.
Open Library
A global catalog displaying the bibliographic records of the author's books.
WorldCat
The world's largest union library catalog, operated by OCLC, connecting the collections of tens of thousands of libraries across continents. It displays the unified bibliographic record of the author's works.
Google Books
Search the catalogs and bibliographic data tied to the author's books.
Egypt Digital Heritage
The author's works are part of Egypt's cultural digitization through Dar Al-Maaref and Jarir Library — documented on Egypt's official government heritage portal (torath.gov.eg).
Qatar National Library
The national library of Qatar (QNL). Dr. Nawareg's works — including his Dar Al-Maaref titles — appear in its Encore catalog, a record held by a Gulf national library institution.
House of Wisdom
The House of Wisdom, a landmark cultural library in Sharjah, UAE. Dr. Nawareg's Communication Skills title is part of its catalog — a record held by a Gulf cultural-library institution.
International Identifiers
Independent, globally recognized records confirming authorship, publication reach, and academic standing across the world's leading databases. Each identifier links directly to the verified record.
Verifies the book's presence across world libraries and international catalogs — the global standard for confirming publication reach and institutional holdings.
View on WorldCatAuthor page linking all published titles to a permanent bibliographic identity — part of the Internet Archive's open, non-profit global catalog.
International Standard Name Identifier — the ISO-certified global identity number for authors and creative professionals, endorsed by major national libraries.
Open Researcher and Contributor ID — establishes the author's academic and research identity, linking all publications to a single verified global profile.
Media & Publications
For the full press archive, television appearances, and print media coverage, visit the Media & Press Center. Dr. Nawareg has been featured across major Egyptian and Arab media outlets covering marketing, business, and entrepreneurship.
Frequently Asked Questions
Everything you need to know about Dr. Mostafa Nawareg's English books — where to find them, what they cover, and which one to read first.
Explore the Complete Collection
Whether you are a business owner, marketer, entrepreneur, trainer, or student — these books provide practical frameworks, real-world case studies, and actionable marketing strategies drawn from 24 years of field experience across 22 countries and 41 industries.
Dr. Mostafa Nawareg books · Marketing to Arab Minds · Escaping Price Wars · Strategic Marketing · 4 Human Personalities · Arab consumer behavior · strategic marketing Middle East · segmentation targeting positioning · pricing strategy · brand positioning · marketing psychology · Arabic & English marketing books.