From Books to the Field

Reference index of the applied frameworks Dr. Mostafa Nawareg has published in English, grouped by decision type, with what each framework settles and a link to its full article.

How the RPOS model separates account potential from your current position to allocate sales resources where they pay off.

Using the modified BCG matrix to classify branches and stop spreading investment equally across every location.

A field framework for reading customer personality types at first sight—without mistaking a first impression for a diagnosis.

22 diagnostic questions to answer before you write a SWOT analysis, so the matrix reflects reality instead of guesses.

A Segment × Competitor Map that shows which customer segments each competitor is trying to own.

Sixteen practical tests to select a target segment that is reachable, profitable, and defensible.

The pure vs. transformed personality model: a cumulative view of how customers’ personalities change over time.

Seventeen segmentation lenses to slice your market beyond demographics into actionable customer differences.

The three personality states that emerge under pressure and how to adapt your approach to each.